todd&bernstein's blog

iAd: Apple's Very Own Mobile Advertising Platform

iPhone advertising from Apple, now based on full HTML5 integration. Could be a game changer in the world of digital communication in advertising as well as making advertising more enjoyable for the end user, as well as connecting emotionally. Apple could revolutionise the mobile advertising industry wit this. 

via toddandbernstein.tumblr.com

iPhone advertising from Apple, now based on full HTML5 integration. Could be a game changer in the world of digital communication in advertising as well as making advertising more enjoyable for the end user, as well as connecting emotionally. Apple could revolutionise the mobile advertising industry with this.

Tokyoflash Twitter Concept Watch Says It's Meaningless Self-Promotional Update O'Clock - Watches - Gizmodo

Tokyoflash Twitter Concept Watch Says It's Meaningless Self-Promotional Update O'Clock - Watches - Gizmodo

Twitter watches, make them free but have it mandatory to follow a brand and presto! effective advertising in copy form. Technology needs to be cheap enough I suppose but it is a step in the right direction for new social media.

Quiet Before the Storm

With Katie away in New York, NY, visiting a few agencies on the other side of the pond, things are looking quiet in the pot of creativity that in todd&bernstein, with 3 briefs on the back burner for now until Katie gets back from the States, we have our work cut out.  

Working solo and enlisting the help of anybody and everybody I have managed to come to terms with the film brief, based around the word 'greed', the brief is set wide open with anything that can be done can to submitted it begs the question what is more productive? Working in tight guidelines which channel creativity, or being aloud a free scope of the project and ultimately creating something which is abstract and conceptual.

A few initial thoughts are orbiting around concepts such as stop-motion, 3D production or simply take a camera out and shoot it with a couple of folks in Newcastle. 

David.

Classic Ad: Honda ‘Cog’ - Wheels Blog - NYTimes.com

Honda’s “Cog” commercial was an instant classic when it aired in Britain in 2003. Filmed to market the European Accord, the intricate ad involves no trick photography. There is one moment of computer-enhanced graphics, seen when the muffler rolls across the screen at roughly the one-minute mark. However, CGI is used in this instance only because of both the running time of the commercial and the distance the entire ad would need to reach its conclusion; the ad agency, Wieden & Kennedy, couldn’t find a studio large enough to accommodate the length of the ad, so the same space was used twice. Splitting the commercial into two one-minute pieces greatly increased the odds of an error-free take.

via wheels.blogs.nytimes.com

(David) I love this ad. Truth be told this ad inspired me to do advertising. Well done Kim and Tony.